there is a popular book to read 5 years ago, but I like this book name more than the context in fact. 6 years ago, Seth Godin has an article Good at talking vs. good at doing on his blog.
This is the chasm of the new marketing.
The marketing department used to be in charge of talking. Ads are talking. Flyers are talking. Billboards are talking. Trade shows are talking.
Now, of course, marketing can’t talk so much, because people can’t be easily forced to listen.So the only option is to be in charge of doing. Which means the product, the service, the interaction, the effluent and other detritus left behind when you’re done.
In organizations, there are always many meetings or workshop, why don’t we stop it and do something interesting to change the world, make it better.
Die Philosophen haben die Welt nur verschieden interpretiert; es kömmt drauf an, sie zu verändern.” – 11. These über Feuerbach. Originalfassung. MEW 3, S. 535, 1845
Even I don’t like Karl Marx too much, but this saying is direct, zu verändern(To change) is more important.
Talk is cheap. Show me the code. Linus
Qunfei@Data, ML and AI Architecture 
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